Compounding with Kevin Dahlstrom cover image

#1: Krish Menon - The Most Interesting Man You've Never Heard Of

Compounding with Kevin Dahlstrom

CHAPTER

The Best Idea L Wins

E retaile wrs william sonoma. The idea was that they'd built the idea of seven outlet stores, all being in different places. 30 % of their sales back then came from the registry. E's theory: Rather than actually sell it at a discount at outlet stores, let's send emails to brides and letters to brides who would registerd for those items that were going out of stock. And thite was almost like a 60 to 70% take rate on those emales.

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