Exploring Customer-Centric Design and Methods Mapping for Product Development

UX Research Methods Mapping

In research, we explore our questions with research methods. We might use qualitative methods, like in-depth interviews, or quantitative methods, like surveys. Preferably, we will use a few methods and layer the insights from them together, but it is very important to pick the right research method for the questions you’re exploring. Cue the UX Research Methods Map.

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