2min chapter

Hidden Brain cover image

Thriving in the Face of Contradiction

Hidden Brain

CHAPTER

Hidden Brain - The Hidden Brain of Polaroid

Polaroid's downfall is connected to a larger problem in the way many of us confront dilemmas, Shankar Vedantam says. Market leaders committed to their existing worlds are at the greatest peril for failure, he writes. "The greatest indicator of failure is success because it's so hard to transition from the existing world into the new world"

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