Invest Like the Best with Patrick O'Shaughnessy cover image

Michelle Zatlyn – Protecting the Internet – [Founder’s Field Guide, EP.11]

Invest Like the Best with Patrick O'Shaughnessy

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Harnessing Earned Media for Effective Brand Amplification

This chapter emphasizes the significance of effective marketing through earned media, showcasing strategies for community engagement and social platform utilization. It highlights cost-efficient techniques like speaking engagements and media appearances to help lesser-known brands gain visibility in competitive markets.

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