Navigating Developer-Centric Product Strategies

Andrew Norris is Co-Founder & CEO of DevCycle, the leading feature flagging platform based on the OpenFeature project. OpenFeature provides a standard for feature flagging unifying tools behind a common interface and avoiding vendor lock-in at the code level.

DevCycle is a product created by Taplytics, the platform for marketing and product teams to A/B test. In 2023, they raised $5M to scale DevCycle.

In this episode, we dig into:

• The creation of DevCycle through insights at Taplytics

• Learning to sell to engineers (DevCycle) vs. marketing teams (Taplytics)

• The decision to keep Talytics going vs. focus solely on DevCycle

• Why engineers prefer open standards like OpenFeature

• How their GTM works alongside OpenFeature