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SBP 012: The Laws of Marketing with, Dr. Nicole Hartnett
The Sleeping Barber - A Business and Marketing Podcast
Light Buyers
Every customer base is made up of dominantly light buyers, whether you call them ar infrequent buyers or people spending a very small amount of money. When we observe that when a bran grows, it increases in the number of light buyers. You get less mediums and heavies but more stilty customers. The law of buying frequencies also underpinnings what we say around this called the law of buying Frequent Buyers.
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