SaaS Interviews with CEOs, Startups, Founders cover image

How We Acquired our PLG Competitor to Break $30m in Revenue

SaaS Interviews with CEOs, Startups, Founders

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Coggism and Casper's Growth

Coggism is really more about a direct, we have a direct sales team. Our average ACV is from 15K and above. We were VC funded so that gave us the resources to kind of really, at a very early stage, build that sales team. Casper was actually a bootstrap company. It's really P.L.E.G driven. Their average ACV starts at really $500 and goes up to $2,000. So also just look at that kind of whole YPLG and then how that helps us expand our market.

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