Cosmetic Product Sensory with Mark Chandler
The Eco Well podcast
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The Importance of Sensory in a Product
The sensory of a product is more important and maybe more important than users realize. If the consumer isn't delighted with the way it feels, they will tend to not use it on a regular basis or as often as it needs to be used to be effective. And if they're not doing that, they won't see the clinical results. That's terrible for a market.
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