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mRNA cancer treatment, Google’s vax policy, Better.com CEO “taking time off” + Founder roundtable: PaidBack, Wearwell, SupporTrends | E1346

This Week in Startups

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Sustainable Shopping Trends

This chapter explores the motivations behind sustainable shopping, particularly among millennials and Gen Z, who prioritize eco-friendly clothing despite higher costs. It highlights the growing intersection of sustainable fashion and consumer behavior, including the significance of personalized shopping experiences and ethical garment production. The discussion also touches on the challenges of funding niche businesses and the importance of transparency in the fashion industry.

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