How to Negotiate a Domain Name for a Startup

My friend Mariam Nefisi is CEO of a startup called Eve and she had to have the domain name eve.com. Only problem? She has to convince the owner to sell it to her. So I think what on earth am I going to say to this five year old? So I said hello. Could I buy your domain name? And I'm sure Eve's mom on the other line was laughing her head off. If you were going to call your younger self, how would you have handled this negotiation difference? I would probably throw in the Disneyland almost immediately. Because now I know what a five year old girl wants.

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