Trends in Wellness, Fashion, and Literature

This chapter delves into the rise of Dry January and its influence on lower alcohol consumption and the popularity of non-alcoholic beverages, alongside shifts in cannabis legalization debates. It also examines the booming sales of romance novels fueled by social media trends, particularly through BookTok, and explores the nostalgic appeal of Asics in the fashion industry amidst changing consumer tastes. Additionally, the chapter highlights the growing vintage shopping scene, underscoring how pop culture can drive interest in various trends.

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