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4min chapter
This Music Publicist Has Upended the Entire PR Model
The New Music Business with Ari Herstand
How High Machine Works
Hype machine is a website that aggregates blog articles about music. In 2015, artists would trend on the site and get millions of streams overnight. This was not big publications like Pitchfork or Nylon but people who just had a computer in their house writing about music. The more bloggers wrote about you, the higher you rose in the hype machines charts.
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