Startup Canada Podcast cover image

Taboo Topics Make For Viral Products with Rachel Kerr and David Gaylord

Startup Canada Podcast

CHAPTER

How to Build a Strategy Around TikTok

TikTok is a platform that we kind of break some of the brand standards or rules that we apply to our other platforms and really just go for it on there. Like humor is way more important on TikTok than it is on other platforms. Can Bushbomb be a major every household beauty brand? Yeah, I think so. We're still not early days but if you look at the Keeney Line skincare, it's not really a category yet.

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