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Startup Canada Podcast
How to Build a Strategy Around TikTok
TikTok is a platform that we kind of break some of the brand standards or rules that we apply to our other platforms and really just go for it on there. Like humor is way more important on TikTok than it is on other platforms. Can Bushbomb be a major every household beauty brand? Yeah, I think so. We're still not early days but if you look at the Keeney Line skincare, it's not really a category yet.
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