The Fresh Start Effect

The fresh start effect is a natural tendency to create goals more at these fresh, sharp moments. But as shown by new year's resolutions, that a fresh start is only a start. Milkman and her colleagues published their first research in two thousand 14 the data came from google search results. It turns out if you just point out to some one, ha, did you notice march twentieth is the first day of spring? That all of a sudden increases their likelihood of wanting to start pursuing a goal on that day.