How to Create a Long-Term Brand Identity

"Once we've established a mark of who we are and what we want, who our audiences. And right now our audiences isn't, you know, three to eight year olds," he says. "We're not gonna be edgy, we're not looking to be South Park or Rick and Morty from a content standpoint" He adds: "There is that lifestyle appeal versus the children's which is the play pattern appeal."

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