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The UFC Cashes In, Plus a Truly Riveting 1990s Cowboys Documentary With Ariel Helwani, Cousin Sal, and Bryan Curtis

The Bill Simmons Podcast

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Intro

This chapter explores UFC's innovative partnership with Paramount, which promises to transform fan engagement and broadcasting methods. It also highlights the nostalgic revival of interest in the early 90s Dallas Cowboys, linking past sporting moments to the current landscape.

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