Why Did This Stick?

Catherine Hoke (@catherine_hoke) is the founder of Defy Ventures, a national nonprofit organization that "transforms the hustle" of currently and formerly incarcerated people. Defy's vision is to end mass incarceration by using entrepreneurship as a tool to transform legacies and human potential.

Cat was named a #MakeTechHuman Agent of Change by WIRED and Nokia for being one of 17 Global Influencers Expanding Human Possibility Through Technology. She has received the MDC Partners Humanitarian Award on behalf of Defy Ventures, and was included in Forbes' 40 Women to Watch over 40. She was also named by Fast Company as one of the 100 Most Creative People in Business and is an Ashoka Fellow.

Cat is the author of A Second Chance: For You, for Me, and for the Rest of Us. She is amazing on many levels -- personal, athletic, and professional -- and we'll dig into the many facets of her life and lessons learned from her father, among many others.

Enjoy!

This episode is brought to you by Four Sigmatic. You might remember Four Sigmatic for their mushroom coffee, which was created by their clever Finnish founders. Recently, I’ve been testing a new product -- their reishi mushroom elixir -- to help me get to sleep.

As you might know, I struggled with insomnia for years. So, I asked the guys at Four Sigmatic to make a special, custom version of their reishi product. They did, and now it’s become a part of my nightly routine. If you’d like to naturally improve sleep quality naturally, I think you’ll enjoy the reishi elixir.

Go to foursigmatic.com/ferriss and get 20% off just for listeners of the podcast. Just use the code “FERRISS” to receive your discount. 

This podcast is also brought to you by Athletic Greens. I get asked all the time, “If you could only use one supplement, what would it be?” My answer is, inevitably, Athletic Greens. It is my all-in-one nutritional insurance. I recommended it in The 4-Hour Body and did not get paid to do so. As a listener of The Tim Ferriss Show, you’ll get 30 percent off your first order at AthleticGreens.com/Tim.

***

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

For show notes and past guests, please visit tim.blog/podcast.

Sign up for Tim’s email newsletter (“5-Bullet Friday”) at tim.blog/friday.

For transcripts of episodes, go to tim.blog/transcripts.

Interested in sponsoring the podcast? Please fill out the form at tim.blog/sponsor.

Discover Tim’s books: tim.blog/books.

Follow Tim:

Twitter: twitter.com/tferriss 

Instagram: instagram.com/timferriss

Facebook: facebook.com/timferriss 

YouTube: youtube.com/timferriss 

Past guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, and many more.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.