Finding Your Niche in Podcasting

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The chapter explores the process of selecting a podcast topic that balances personal interest with market appeal, using examples like antitrust law and masculinity. It delves into the challenges of preparation for episodes outside one's expertise and emphasizes the importance of creating a conversational atmosphere. Additionally, it discusses the planning and engagement strategies involved in producing a successful podcast show, reflecting on audience feedback and the impact of different formats on audience engagement.

In this conversation, Andrew Sharp, the co-host of Sharp Tech and Greatest of All Talk, shares his journey building a podcast network at Stratechery. He discusses the future of the Stratechery network, lessons learned from the sports media industry, tips for becoming a great host, strategies for podcast network growth, and more. This conversation was recorded in early 2023.

RECOMMENDED PODCAST:

🎙️ECON 102 W/ NOAH SMITH - Keeping econ entertaining - Noahpinion author Noah Smith and Erik Torenberg break down business news and politics every week.

Apple: https://podcasts.apple.com/podcast/id1696419056

Spotify: https://open.spotify.com/show/6q7Gn5lP8TTtBPuV1NJSGs

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LINKS:

Stratechery - Subscribe to Stratechery Plus (https://stratechery.com/stratechery-plus/) to access the subscriber only Stratechery updates and Sharp Tech, Sharp China, Dithering, and Greatest of All Talk podcasts.

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X / TWITTER:

@eriktorenberg (Erik)

@andrewsharp (Andrew)

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TIMESTAMPS

(00:00) Intro

(00:55) Basketball Talk

(03:00) Andrew's Podcasting Journey

(04:40) Transition from Law to Podcasting

(06:27) Building the Stratechery Network

(07:29) Future of Podcast Networks

(09:18) Balancing Passion and Business in Podcasting

(11:41) Art of Hosting Podcasts

(14:06) Evolution of Podcast Networks

(23:49) Subscription Model in Podcasting

(27:52) Lessons from Sports Media for Tech Media

(33:10) Advice for Aspiring Podcast Hosts

(37:57) Wrap

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