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85. What's Essential: Greg on How To Create An Essential Intent: The One Decision That Makes 1,000
The Greg McKeown Podcast
Clarity of Purpose in Teams
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With no direction, people pursue the things that advance their own short term interests. When individuals are involved in too many disparate activities, even good activities, they can fail to achieve their essential mission. An essential intent is just one decision that settles a thousand later decisions. It's like deciding you're going to become a doctor stead of a lawyer. The crime which bankrupts men and states is that of job work declining from your main design to serve a turn here or there.
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