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4min chapter
From Pets to Psychedelics: Unpacking 2025 Travel Megatrends
The Skift Travel Podcast
The Evolution of Influencer Marketing
This chapter examines the changing landscape of social media influencing, focusing on the structured marketing infrastructure that now guides brand-influencer collaborations. It also addresses the balance between authenticity and marketing management in travel content, emphasizing the appeal of genuine experiences over traditional celebrity endorsements.
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Discover
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