The Skift Travel Podcast cover image

From Pets to Psychedelics: Unpacking 2025 Travel Megatrends

The Skift Travel Podcast

00:00

The Evolution of Influencer Marketing

This chapter examines the changing landscape of social media influencing, focusing on the structured marketing infrastructure that now guides brand-influencer collaborations. It also addresses the balance between authenticity and marketing management in travel content, emphasizing the appeal of genuine experiences over traditional celebrity endorsements.

Play episode from 06:17
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app