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From Pets to Psychedelics: Unpacking 2025 Travel Megatrends

The Skift Travel Podcast

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The Evolution of Influencer Marketing

This chapter examines the changing landscape of social media influencing, focusing on the structured marketing infrastructure that now guides brand-influencer collaborations. It also addresses the balance between authenticity and marketing management in travel content, emphasizing the appeal of genuine experiences over traditional celebrity endorsements.

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