Black culture is culture. As far as i'm concerned. It does drive things. But this one seemed incredible, and it's being pointed out now. Ive never heard such a wave of power user say, why don't we own this? Or, whyDon't we have any upside in this? What are your thoughts on that generally? You know, i think om that happened a little bit with twitter, too, where the black community really contributed to its early growth and adoption.