Under your leadership, since you took over, Apple has become enormous. It was a much smaller company when Steve was running it. How do you look at that idea? Because one of the things that Apple is undergoing now is all of tech is going to be scrutiny around power. And we think about using any platform that we might have to expand those values.
Tim Cook, Sir Jony Ive, and Laurene Powell Jobs unpack the life and work of Steve Jobs, the legendary Apple co-founder who changed consumer technology forever. Jobs was a regular guest at Code conferences, appearing at the first All Things D in 2003. Over the years on the Code stage, he predicted the end of the PC era, bantered with his arch-rival Bill Gates, and famously denied— and later teased— plans for the iPhone. Now, he’s remembered by three luminaries who knew him best: Cook, his protege and successor; Ives, who translated his ideas into iconic designs; and Powell Jobs, founder of Emerson Collective and Jobs’ wife of 20 years, until his death in 2011.
Recorded September 7, 2022 in Los Angeles.
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