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How to Design Products People Love: Principles and Insights for Work Designers | Marty Cagan

Work For Humans

CHAPTER

Transforming Workplace Culture for Innovation

This chapter explores how workplace culture significantly influences product development, emphasizing the transition from feature factories to high-performing teams. By prioritizing guiding principles over rigid processes, the discussion highlights the importance of trust and autonomy in fostering innovation, using examples from companies like Apple, Amazon, and Netflix. It advocates for decentralized decision-making and a thoughtful design of organizational processes to empower teams and enhance effectiveness.

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