Chat GPT for Digital Marketing and Recruiting: The Era of Prompt Engineering

The chapter delves into the use of Chat GPT for digital marketing and recruiting, emphasizing the importance of prompt engineering to enhance outcomes. Predictions are made about the emergence of experts in prompt engineering and the eventual simplification of Chat GPT usage for broader audiences. Furthermore, the evolution of technology in recruiting, the challenges faced by job seekers applying to numerous positions, and the financial impacts of job search platforms like Indeed are thoroughly discussed in this chapter.