In episode #2387, Neil and Eric share what they think about ‘Dark Social’. Even if you haven’t heard of the term ‘dark social’, you’re still probably familiar with its effects. Dark social refers to the social sharing of content that takes place beyond the reach of web analytics programs. And with the growing robustness of privacy laws, tracking is bound to become increasingly difficult. Tune in as we talk about the dark social trend, what it means for marketing, and how to adapt your methods!
TIME-STAMPED SHOW NOTES:
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[00:20] Today’s topic: What We Think About 'Dark Social'.
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[00:38] The definition of dark social.
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[01:04] How dark social makes tracking more challenging on social media.
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[01:23] Why dark social is only going to become more pervasive.
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[02:51] How to adapt to dark social and stricter privacy laws.
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[05:05] That’s it for today! Don’t forget to rate, review, subscribe, and check out marketingschool.io/newsletter for all the latest.
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[05:24] Go to https://www.marketingschool.io to learn more!
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