Startup Scams, Byju’s Vs Aakash, Media Startups & Threats | Inc42 Co-Founder | FO 144 Raj Shamani
Raj Shamani's Figuring Out
Advertising, Sponsored Content, and Making Money in the Media Industry
Exploring the reliance of media on advertising, the challenges faced by publishers, and the potential profitability in the media and entertainment space.
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Today on Figuring Out, we have Vaibhav Vardhan in conversation with Raj Shamani. He is the founder of Inc42 Media, a tech media company that has over 20 million monthly reach in the business space.
In today’s episode, we discussed the ongoing problems in BYJUS and how it is hampering its business. We talked about the importance of relationship building and networking in business, how the perspective of Indians has changed, and how it is leading to overall growth. We dive deeper into the difference between traditional media and the new-age media, and how new-age media is filling the gaps. Vaibhav also shared what made him start Inc42 and what made his company so successful. We also talked about startups in India and recent statistics around them. Further, he talked about the process and breakdown of story building at his company and how most media companies work.
In the end, we discussed why media companies aren’t earning big figures and what they can do to earn up to their maximum potential. We also shared the secret sauce to building a successful brand in India. If this conversation gave you a new approach to media companies and business building then don’t forget to subscribe to our channel and join us on this journey of Figuring Out.
Follow Vaibhav Vardhan Here:
LinkedIn: https://in.linkedin.com/in/vaibhav-vardhan-inc42
Twitter: https://twitter.com/vardhanvaibhav
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Timestamps:
00:00 - Introduction
02:21 - What went wrong with Byju’s
07:38 - Startup ecosystem in India
11:12 - Money vs Power
15:38 - Genz mindset
18:19 - Why did he start Inc42?
23:18 - Sources of Inc42 stories
28:37 - Threats in media business
32:17 - How does the media business make money?
38:33 - Sponsored vs non sponsored content
39:43 - Opportunities in media company
43:45 - House of X
46:29 - Top 2 businesses in India
48:19 - Inc42 founders
51:05 - Conclusion
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About Raj Shamani
Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space.
To Know More,
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Instagram @RajShamani
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