The Perfect Method for Building a Cult

Seth Godin: This podcast is the perfect method for building a cult. If I got three or four followers, that's probably enough because then they could do my laundry. You need to sustain your cult but it should disrupt somehow upon your death. Like Scientology, something went wrong with that. Once the leader dies, it's always hard to hold those things together. As he thinks mine was somehow... Maybe I could tie these three things together.