The Gamble of Italy's Food Culture

I think perhaps, and I don't know the numbers, but I'm sure Italy has a huge amount of food tourism. Like if you say what country is known for, you know, the best food, I think a large number of people are going to say Italy. So, like, that's what they are protecting, I think, and their gamble is that by, if you can know that everything from Italy is made in the traditional way will continue to have a premium on it. It could be some of both, obviously. But I think that's the gamble because it's like trying to be the last person not to use AI, right?