3min chapter

Dan Kennedy's Magnetic Marketing Podcast cover image

How To Use Books To Promote Yourself & Your Business With Adam Witty

Dan Kennedy's Magnetic Marketing Podcast

CHAPTER

How to Generate Leads Through Existing Clients

GKIC member Brian Fricki sent a dozen copies of his book to each one of his clients. In the first year, he generated 10 new clients as a result of the book. A client's worth 125, that was a $1,250,000 return on mailing roughly a thousand books.

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