208: Louis Nicholls — Growing Your Newsletter
The Bootstrapped Founder
The Importance of Shareability in a Newsletter
If you have a million subscribers, that's what is it? 10,000 subscribers. Every day. You need to be adding10,000 subscribers every day at that scale just to even stay the same size. And if you're relying completely on paid growth, then that becomes very, very, very expensive. So, you need some sort of inbuilt flywheel as well, some sort of unfair advantage. The one that is most reliable and that everybody can do, especially with a newsletter is word of mouth.
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