Identity at the Center cover image

Identity at the Center #65 - Inside the IGA Sales Cycle with Mary Berg

Identity at the Center

00:00

Inside the IGA Sales Cycle

Jim asks Mary about the IGA sales cycle; Mary explains its length, priority-setting, and vendor versus advisory buying paths.

Play episode from 18:46
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app