Guest’s Background:

Pete Williams is an entrepreneur, advisor, and marketer who Forbes recently called, “one entrepreneur today that every marketer should be modeling,” while Inc. describes him as, “a savvy marketing strategist.”

A Southern Region Finalist in the Ernst & Young Entrepreneur of the Year Program, a Small Business ICON (Best-in-Class) Recipient, and an Australian Business Award Winner for Marketing Excellence, he is the co-founder of numerous businesses across varying industries—from telecommunications services to e-commerce.

Having been referred to as “Australia’s Richard Branson” in media publications, Pete first made a name for himself when, at age twenty-one, he sold Australia’s version of Yankee Stadium, the Melbourne Cricket Ground, for under $500—which you can read about in his first book, How to Turn Your Million-Dollar Idea Into a Reality (2007).

His latest book, Cadence, was born from the 7 Levers framework developed inside the Preneur Group projects and consulting clients. Pete is also a Professor of Practice at Deakin University, Australia.

Website: preneurgroup.com

System Steps: The Framework

Imagine that your business is mapped into seven different areas that are mainly divided into four elements. Most businesses start at the bottom line, and above that, there are three profit drivers: sales funnel, front-end revenue, and back-end revenue.

• Sales Funnel

• Front-End Revenue

• Back-End Revenue

• Bottom Line

Health Check

• There are four steps in doing a health check on your business:

  • Clarify

  • Capture

  • Calculate

  • Correct

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