The number of layers that be wrapped things around and through, was much deeper in the past than it is to day. Because we don't have the number of those layers, that our dissatisfaction is greater. And thus it becomes more disposable, or we go seeking for the new thing because it's not satisfactory. It's one of thes means, i just turned my a partner on to very rich, you know, like 75 % cocoa chocolate as a way to deal with what he perceived to be his addiction to chocolate. Ha ha, ha, ha ha. A ga, there are properties in chocolate that stimulate all our pleasure sensesm whatever. So spend a little more to get the rich