Why Marketing wants Sales to love them (and why they’re just not into us).
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Aligning Sales and Marketing for Success
This chapter delves into the critical relationship between sales and marketing teams, emphasizing the need for collaboration and shared metrics to drive business growth. It discusses the importance of trust, communication, and mutual respect to enhance performance while moving away from a blame mentality. By exploring organizational structures that foster accountability and integration, the conversation highlights how aligning marketing efforts with sales objectives can improve outcomes and streamline pipeline generation.
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