4min chapter

Hidden Brain cover image

The Halo Effect

Hidden Brain

CHAPTER

Introduction

This week on hidden brain, we revisit a favorite episode that explores the mine field of hindside bias. Why knowing how something turned out shapes the way we think about everything that came before it and the insidious effect this has on our lives. We begin in 19 70 when America's car industry was dominated by a handful of major companies. For what makes mustang number one, personality, elegance. This is hidden brain. I'm shanker vedante.

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