Brand Revitalization Is a Fool's Game

I think tiffany is a magical brand, but i think it's dusty as hell. And you wouldn't see it in the calls figures, not yet. If you looked at the demographic splits on purchase, and i'm betting you that that data shows you consumers are getting older by the year. The other big warning sign is, yo, start getting words like iconic and classic. You want those words like a hole in the head. Icons are cold. Ah, lovely, but we don't consume them. Globally Don perinon was an icon for a while. Everyone thought it was precious, just no one was drinking it in night clubs. So we don't want