The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

THE SECRET TO SELLING TOP DOWN IN B2B ENTERPRISE SALES AND SELLING

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

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The Importance of Having a Conversation With an Executive

"I want to have that conversation at a much higher level with them. And I will fit into their buying construct," he said. "If it's a decision by committee, I'll fall into that decision by committee." He added: "The committee is kind of an illusion or a front. Right out of exactly"

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