2min chapter

The New Bazaar cover image

MMA and the business of America

The New Bazaar

CHAPTER

How Important Was the Marketing Push for the UFC?

The ufc started getting some of its first big time main stream stars right partly because of that marketing push. The industry was built on the back of a select few fighters in the arly ears. And so the star power, the carisma of those guys, probably much more than even thehe ufc promotion itself, was the main driving force for the early years. It's all based on you can look at specific fighters did it,. tetoortes chocladel chocladell or tiortes versus randycuateur. Those guys and a few others, they really propelled the industry to another level.

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