Is Your Ideal Customer a Multi-Page Document?

In your ideal customer document, fill out the basic information about your ideal customer. But then start defining their frustrations in their own words. This has to be something that they would say themselves if theyre talking to their friend. Their fears around that, their dreams around that. They're strations, the obstacles they're facing. Its ina multi, multiple page document flushed out on that and i reference it all the time. I did this a lot when i was writing my book. It's all around marketing. We have one for our student we have one forOur clients. And we have that. its inamulti, multiple pagedocument flushed out onthat and iReference it all