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#121 Substack(valued $600M+)’s Co-founder, Hamish McKenzie
Smart Venture Podcast
Subscriptions and Direct Payments - Is There a Future?
In terms of in the future, have you guys thought about creating some sort of business model around the advertisers? Because I've seen like Pecumec Cormac does really well at creating his newsletter. We are extremely focused on subscriptions and direct payments between readers and writers. There's been 30 years of innovation around online advertising, but there hasn't been30 years of innovationaround direct payments and subscriptions in media and online media. In fact, if you look at what happens in China with online media and like WeChat and different styles of subscription payments...there's so much exciting stuff that is so far underexplored in the West and US.
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