The Importance of Serendipity

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A lot of people spend tons of time debating on strategies where they're trying to develop, starting for developers or highly motivated users. And it's like, guys, the thing we have to do is actually very cheap. So you say, I don't think anyone's going to crawl all the way through the jungle to kind of try to come in through this backdoor. But if someone did crawl through the jungle and come to this backdoor of our business, we would be super pumped, right? Like, oh my gosh, of course.

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Why do organizations get slower as they grow? What can organizations learn from slime molds? What are the advantages of top-down organization versus bottom-up organization, and vice versa? How can organizations encourage serendipity? What use are doorbells in jungles? Why is it so hard for organizations to set a "north star" that is at once plausible, coherent, and good?

Alex Komoroske has over a decade of experience in the tech industry as a product manager focusing on platform- and ecosystem-shaped problems. While at Google, he worked on Chrome's Web Platform PM team, Augmented Reality in Google Maps, and Ambient Computing. He's fascinated by how to navigate the emergent complexity within organizations to achieve great results. You can find some of his public writing at komoroske.com.

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