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2min chapter
Harnessing the TikTok Boom
On Brand with ALF & Rory Sutherland
The Importance of Discovery Products
I think there's something incredibly important because one of the things I've noticed about important innovations of the last 10, 15 years is increasingly you have these products which are very difficult to sell in advance. But once converted, you never go back. So many of the really meaningful products are discovery products. And so this is no longer a few people governing it as they would a social graph,. It is the whole world now giving you the opportunity to see and access innovation at scale.
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