How About Tomorrow? cover image

How About Mostly Technical?

How About Tomorrow?

CHAPTER

Transition from Software to Coffee Business

The chapter explores a shift from a software-focused business to a coffee-centered one, emphasizing the importance of distribution and audience engagement in marketing. It touches on the creators' journey towards owning their distribution, product, and brand, moving away from traditional brand deals. Additionally, it discusses the shift in advertising tactics towards personalized influencer-driven approaches and shares anecdotes of humorous mishaps and successes in shipping products.

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