The Skill Set of a Corporate Explorer

The best corporate explorers are those who have the humility to make it about the idea. Innovation is customer discovery, learning to do hypothesis testing and experiments develop data on your all of that's learnable,. I outline how to do it in my book. We actually later this year, we're going to publish a corporate explorer field book which will go through chapters by different people from different companies explaining how they did these things. And you can read that. It's hard, it's slow, it's painful, but it's doable.