KOCI's Retail Sales Index

Apple is introducing a retail sales index that sets benchmarks for what advertisers can expect from how their ad spend will impact actual like online and offline sales at these retailers. At launch, KOCI is going to feature reporting from Albertsons, Walgreens, and Dollar General on just like the sales lift that campaigns have at those particular retailers. They're competing very much with Google also just like, you know, with like meta and things and Apple.