Cisco: The Founder's Dilemma | Making Connections | 1
Business Movers
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Building Cisco and Overcoming Challenges
This chapter explores the challenges faced by the founders of Cisco, particularly Sandy, as they face rejections from investors and fund the company themselves by risking their personal assets. It highlights their relentless work ethic, the difficulties of being innovators, and their struggle to find customers without an advertising budget.
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