Familial Tensions and Market Domination in the 1960s

Heading into the turbulent 1960s, Ernest Gallo attempts to conquer the Midwestern wine market by taking on a dangerous associate of Al Capone in Chicago. 

As the company grows, the two Gallos join forces in consolidating their control over the family empire and edging their younger brother, Joe, Jr, out of the family business. But just as Gallo reaches the pinnacle of the industry, it gets caught in the middle of a major labor rights battle. Cesar Chavez and his United Farmworkers are fighting with the Teamsters union over who will represent grape pickers. Chavez’s Gallo Boycott is poised to become the company’s biggest public relations challenge yet.

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