Why Brand is the Biggest Risk in Investing (on Don’t Be Sour) Pt. 1 - Feb. ‘23 | Ep 540
The Game with Alex Hormozi
00:00
The Deception of Legitimacy
I think a lot of the issues with it is that it's like the further it goes down the rabbit hole of it starts with good intent. And then now they're like, Oh, I've learned everything from this course. Now I'm going to get some people to teach them what I learned from this person. It just gets, like, I don't want to say dumber and dumber,. Yeah, less from the authenticity of like the top of the funnel. So it's either it's the deceit around expectations and it's the deception around legitimacy.
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