The Quakersons did invent disruption. It's sort of he uncovered something that was reproducible and consistent across multiple domains. And then going forward, did it become more of a playbook? Absolutely. The tech industry's thoughts about disruption has always been very focused on technological change. You understand if you're an incumbent, there's a prescription for how to stave off disruption.
Ben and James eulogize Professor Clayton M. Christensen
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