Brave UX with Brendan Jarvis 🇺🇦 cover image

Darren Hood - Are Doubt and Design Thinking Killing Design?

Brave UX with Brendan Jarvis 🇺🇦

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The Importance of Impartiality in Design Thinking

The average person isn't going to see IBM and go oh IBM I don't know that's not what people are going to say. Design thinking glorified spitballing is a way to unleash IKEA IKEA bias basically because people get excited when they're involved in the solution it doesn't mean that solution is right you just got a bunch of people in a room and they came up with somethingYou're not going to come out and tout it and say that is great because they got IKEA effect bias where's the where's the voice of reason in the room that says that what you came out with is not going to work? That thing that we should all learn

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